TD Insurance - No Drama Here
When it comes to car accident claims, studies show that the claims process can be more stressful that the accident itself.
So TD asked us to come up with a campaign to demonstrate the ease and value that comes with a TD Insurance Repair Warranty and the TD Insurance app, plus the all-in-one benefit of using a TD Insurance Auto Centre.
Our solution? The ‘No drama here’ campaign, which humourously outlined anxieties customers may have regarding the claims process and getting their car repaired.
From awareness-level YouTube videos, Spotify ads, and TikTok content, to acquisition-level Google display and Meta in-feed units, this full-funnel campaign placed in the top 10% of insurance ads for awareness and supported business with double-digit YoY growth in quotes and sales.
Creative Director - Jesse Pearson
Copywriter - Klint Davies
Art Director - Alex Giorgio
Production Company - Westside Studio
Director - Jono Hunter
Producer - Rosanna Rassat