TD Aeroplan - Sharing Gets You More

Travel is best enjoyed with family and friends. That’s why the TD Aeroplan Visa Infinite card lets cardholders share all kinds of perks so everyone can get in on the trip.

With that in mind, TD asked us to generate awareness and drive acquisition of the TD Aeroplan Visa Infinite card and its benefits.

So we came up with a full-funnel campaign built around sharing - Share the points. Share the Journey. (With modular headlines that spoke to all the proof points: Share the bags. Share the journey. / Share the perks. Share the Journey.)

After 2 months in market the campaign was pacing at 189% of digital acquisition goals, and on the AW and CON side, VCRs and CPMs were scaling effectively and showing cost efficiencies YoY.

Creative Director - Chris McGroarty

Associate Creative Director - Jesse Pearson

Copywriters - Klint Davies, Keith Prestwich

Art Directors - Rodger Eyre, Jen Chen

Production Studio - Radke Films

Director - Michael Clowater

Producer - Monika Gutkwoski