TD Aeroplan - Sharing Gets You More
Travel is best enjoyed with family and friends. That’s why the TD Aeroplan Visa Infinite card lets cardholders share all kinds of perks so everyone can get in on the trip.
With that in mind, TD asked us to generate awareness and drive acquisition of the TD Aeroplan Visa Infinite card and its benefits.
So we came up with a full-funnel campaign built around sharing - Share the points. Share the Journey. (With modular headlines that spoke to all the proof points: Share the bags. Share the journey. / Share the perks. Share the Journey.)
After 2 months in market the campaign was pacing at 189% of digital acquisition goals, and on the AW and CON side, VCRs and CPMs were scaling effectively and showing cost efficiencies YoY.
Creative Director - Chris McGroarty
Associate Creative Director - Jesse Pearson
Copywriters - Klint Davies, Keith Prestwich
Art Directors - Rodger Eyre, Jen Chen
Production Studio - Radke Films
Director - Michael Clowater
Producer - Monika Gutkwoski