Red Lobster ‘It’s A Good Day’

Red Lobster launched a bold new menu full of fresh ingredients and exotic flavours that customers can enjoy on the go.

So we came up with a TikTok-based creator-led campaign called ‘It’s a Good Day for Red Lobster’. Because with so much variety and off-premise options, any day is a good day for Red Lobster.

For our awareness OLVs and CTV ads we leveraged our influencer content to generate a fresh narrative structure that would resonate with our audience and connect to the rest of the program.

With CTR’s at 3x the benchmark and site visits up over 500%, our audience was clearly hungry to learn more about Red Lobser’s new menu.

Creative Direction/Art Direction/Copy - Jesse Pearson & Sarah Deziel

Sponsorship and Parternships - Sion Ishmael

Editor - Jesse Unruh