Rachel Ray Nutrish launched a line of dog treats that look and smell just like people food (burgers, sausages, chicken).

The ask was to come up with a way to tell pet owners about it by tapping into the insight that what we eat is what they want.

So we created an animated world called ‘Treat Street’ where every dog’s food fantasy comes true.

From dog-friendly food trucks to clouds in the shape of bones, we conjured up the ultimate K9 dream.

This awareness campaign was brought to life with creative and production talent across three continents. From original character development, modelling, animation and lighting to sound design and product integration, we delivered a breakthrough campaign in an otherwise conventional category.

Creative Direction/Art Direction/Design/Copy - Jesse Pearson & Sarah Deziel

Animation Directors - BUDA (Buenos Aries)

Production House - Psyop (Los Angeles/London)

Producer - Lisa Delonay