Canadian Cancer Society - Fearless Challenge
What if we could take the fear out of cancer by facing our own fears for money?
Enter the Fearless Challenge - a crowd-sourced fundraising campaign with a social kick.
This full-funnel campaign (with a custom fundraising platform, social content, and digital videos) leveraged Canadian celebrities, raised over $2M, and won the David Ogilvy award.
Creative Directors - Jane Murray, Mark Mason
Associate Creative Director - Jesse Pearson
Designer - Ben Coles
Director - James Arthurs (Descendants)
Producer - Sumit Ajwani
Awards - ARF David Ogilvy Award - Integrated Campaign