Canadian Cancer Society - Fearless Challenge

What if we could take the fear out of cancer by facing our own fears for money?

Enter the Fearless Challenge - a crowd-sourced fundraising campaign with a social kick.

This full-funnel campaign (with a custom fundraising platform, social content, and digital videos) leveraged Canadian celebrities, raised over $2M, and won the David Ogilvy award.

Creative Directors - Jane Murray, Mark Mason

Associate Creative Director - Jesse Pearson

Designer - Ben Coles

Director - James Arthurs (Descendants)

Producer - Sumit Ajwani

Awards - ARF David Ogilvy Award - Integrated Campaign