Most people associate helping Habitat for Humanity through volunteering, but the truth is they need money for tools and equipment just as much.

So we came up with a light-hearted and poignant campaign: 'You can't build homes with volunteers alone'.

The campaign, which was shot on a limited budget, ended up becoming an award-winning (Applied Arts) agency favourite.

Executive Creative Directors - Pete Breton, Dave Douglass

Senior Art Director - Jesse Pearson

Copywriter - Craig Rowe

Director - James Haworth (OPC)

Awards - Applied Arts - Digital Series

Wrigley's 5 Gum wanted to evolve their summer campaign to achieve greater national appeal and to connect with a younger audience.

With a custom Truth or Dare game written on each package, we engaged ten influencers from across Canada to play the game in their style and called the campaign 'Where will 5 Gum take you?'.

The spirit of spontaneity and the value of experience helped drive relevancy and increase purchase intent with our target audience (VCR's +10% YoY, Meta engagement rates up 7x YoY, 6M unique views - far exceeding objectives for reach).

Creative Director: Jesse Pearson

Digital Creative Lead: Michael Burke

Designer: Victor Manzano

Copywriters: Jesse Pearson and Harley Kane

Post production: School Editing

Avioners are a different breed. Travel for them means getting of the beaten track and exploring new and different experiences.

RBC tasked us to give meaning to what it is to be an Avioner, so we teamed up with Canadian Olympian Mark McMorris as he traveled to Colorado in preparation for the 2018 Games.

The campaign - 'Feed your need to travel' - was designed to tap into what drives this unique target and included OLVs, social and on-site content.

Creative Director - Jesse Pearson

Copywriter - Jesse Pearson

Digital Strategist - Michael Burke

Designer - Victor Manzano

Production - Holiday Films

KFC's chicken and fries are undeniably delicious, however the brand is not known for healthy or balanced menu items. So KFC decided to introduce the Chicken Salad Sandwich to Canada.

With the insight that customers want a lighter lunch option to enjoy on the go, we told the story of KFC's new chicken salad sandwich as being the one with 'big taste that won't knock you out'.

Partner/Creative Director(s) - Bob Goulart, Dave Hamilton

Senior Art Director - Jesse Pearson

Copywriter - Ryan Egan

Director - Chris Hutsul (Soft Citizen)

Every year TD aims to deepen its customer relationships by thanking them and sharing their stories to create a meaningful connection.

The ask for this year was to increase customer brand affinity and colleague spirit, so we chose to highlight stories of seven unique TD customers doing incredible things in their communities.

The campaign garnered a significant uptick in positive sentiment for the brand, drove site visits up 20% and won in the financial category at the CMA's.

VP, Creative Director - Phil Sylver

Associate Creative Director - Jesse Pearson

Copywriter - Ron McDonald

Director - Sean Wainsteim

Editor - Andy Ames

Award(s) - Canadian Marketing Awards - Financial Brand Building

We brought Visa's new global 'Unbound' platform to life at tiff to show the world what it's like to be completely free via a unique product experience and dynamic interactive art installation.

We called it 'The Everywhere Experience' because with the power of Visa in consumer's mobile wallets, there was nowhere they couldn't go.

The combination of design, tech, and audience interaction led to a 350% increase in engagements over the previous years’ program; and in the first 48 hours alone, exceeded impressions of last years’ entire 11-day activation.

Creative Director - Jesse Pearson

Digital Strategist - Michael Burke

Designer - Victor Manzano

Copywriter - Brahm Finkelstein

Digital Producer - Graham Budd

Digital Production - MediaMonks

Fabrication - JuiceWorks

Every year, on stages big and small, TD helps bring millions of Canadians together through music.

As the premier sponsor of the JUNO Awards, TD wanted to show how we help build communities through meaningful connections.

So we came up with the ‘Music is where we all belong’ platform, and built a custom session space where we paired up different musicians to not only jam together but also to ask each other questions (written by us) to about shared experiences.

Creative Director - Brian Allen

Associate Creative Director - Jesse Pearson

Copywriter - Michael Greco

Director - Jesse Pearson